Last month, LinkedIn rolled out a new pricing model for job postings. Because LinkedIn is a popular site with Management Association members searching and sourcing candidates, here's a quick overview of what to expect when posting your jobs under the new structure. LinkedIn is no longer offering its “flat fee for 30 days” pricing structure.
“LinkedIn Premium” is actually split into 4 different types
What does LinkedIn Premium cost?
How much is LinkedIn Premium? Well, it varies based on the type of package you pick.
Premium Career: $29.99* / month
Premium Business: $47.99* / month when billed annually
Sales Navigator Professional: $64.99* / month when billed annually
Recruiter Lite: $99.95* / month when billed annually
*These prices do not include sales tax. Also those “billed annually” are up to 20% more expensive if you choose to pay month-to-month.
Also important: these are just the bottom tiers. There are 2 higher tiers that branch off each at additional cost. LinkedIn does not disclose anything about these until you’ve already become a customer.
What do you get with LinkedIn Premium?
Premium Career:
• 3 InMail messages per month (which can be sent to any LinkedIn user, regardless of whether you’re connected)
• See who’s viewed your profile in the last 90 days (not just the last 5)
• Display at the top of recruiters’ applicant lists
• See how you compare to other candidates
• View salary insights while browsing jobs
• Get access to LinkedIn’s online video courses
Premium Business: Like the “Career” plan but with 15 InMail messages; you can browse more profiles — up to 3rd degree; see business insights (e.g. “Employee distribution and growth by function,” “Notable alumni”).
Sales Navigator Professional: Like the “Career” plan but with 20 InMail messages; access to LinkedIn’s Sales Navigator lead-developing tool; lead lists; lead recommendations.
Recruiter Lite: Like the “Career” plan but with 30 InMail messages; advanced search; unlimited visibility of your extended network; automatic candidate tracking; integrated hiring; recruiting-specific design.
Is LinkedIn Premium worth it?
It depends.
The key question here is: will you really use these specific features? Because if you don’t utilize the Premium tools you paid for, the upgrade won’t make any difference for you.
What is the single best thing I can do to be more successful on LinkedIn?
Here’s the (sad) truth: Once you have a LinkedIn profile picture that makes an excellent gut-level first impression, people read your profile and see your work in a much more positive light.
It’s what psychologists call the “halo effect,” and it puts you way ahead of the competition.
One of the easiest ways to make your LinkedIn profile better (and get your profile views up) is to test some pictures on Photofeeler. Then choose the photo that makes the best first impression. It has been known to make an enormous difference.
Go to Photofeeler.com now and give it a try!
Looking for more tips on improving your LinkedIn profile? Check out these resources:
Love it or hate it, LinkedIn still holds the crown for recruiting business. It is still the largest social network built for professional networking. With its vast treasure trove of data on people’s education and work-history is worth billions of dollars. It is used by more than 525 million business users hence the access to quality and varied candidature is more.
How much does it cost to post jobs on LinkedIn?
Since LinkedIn is a directory of professionals organized by industry, company, location, designation and a number of other categories, it becomes easier to reach out and connect with passive candidates. LinkedIn is arguably still the best resource to source and recruit passive candidates. However, you can also post This might be an expensive deal as job adverts are charged on the basis of location. The cost is calculated on the number of clicks generated on the job advert. If your posting has possibilities of attracting more clicks, the algorithm will automatically stretch your daily budget by 30%.
That being said, posting jobs on LinkedIn doesn’t have to be an expensive affair. What if we told you there are ways to avoid these high costs, yet reach out to good candidates quite effectively.
How to post jobs on LinkedIn?
There are three ways you can post jobs on LinkedIn for free.
1)Use Applicant tracking system that has a partnership with LinkedIn
The hiring process becomes better when Linkedin is integrated with your applicant tracking system (ATS). It helps you post jobs on LinkedIn and other job boards as well as track candidates and your recruiting process.
Recruiterflow is a limited listing partner of Linkedin which allows our customers to post your jobs to Linkedin for free. These job postings will be shown to all the candidates searching for jobs and will also be posted under Jobs section on your company’s LinkedIn profile page.
How to get started?
Register on Recruiterflow, Go to ‘Settings’, further to ‘General Settings and enter your Linkedin Company ID. (The last digits after the URL- https://www.linkedin.com/company/******). Alternatively, you can also search the company here on- https://developer.linkedin.com/plugins/company-profile.
How to Post a Job on LinkedIn using Recruiterflow?
Create a job, select Linkedin as a channel to publish the job in the promote tab of Recruiterflow. Edit the job with additional details like industry, field, experience required and more. Mention all the relevant skills required and the expiry of the job post. Lastly, select the Linkedin icon and save the job on the board. Within 48 hours, your job will be posted on Linkedin and all applicants will be directed to Recuiterflow. For more details, you can check out this help page.
What’s the difference between limited posting and PPC posting of LinkedIn?
The main difference is that limited posting is shown only to users who are searching for a job or those who visit your company page. However, the PPC jobs are shown to another targeted user base who might be passive candidates and may not be actively looking for a new job.
With LinkedIn limited, your results will vary depending on how competitively are your competitors posting their jobs. However, our sample size says that free job postings do get almost 60% of all the applicants as the LinkedIn paid ones.
2) Share your job opening URL on your company and employee’s personal feed
You can share your careers page job URL to your company page on LinkedIn. Lately, LinkedIn has decreased the space it gave to company updates in user feeds. However, if you are maintaining an engaging LinkedIn company page, you would still get plenty of applicants from the ready pool of your followers. You can also share the same on your employee’s personal feed so that anybody interested in their network, can reach out. The limitation is that it’s not a real job posting and thus won’t be in the search results of someone actually searching for a job.
3) Use LinkedIn’s article feature
This is a really old tactic that recruiters mastered at the time when LinkedIn was pushing it’s own content publication feature. If you wrote an article, it would push a notification to everyone in your network. In this article, you could write a little bit about the opportunity and invite applicants. However, LinkedIn has stopped pushing this feature so hard. This has severely limited the reach of LinkedIn articles. In our opinion, this hack no longer works but you can still give it a go to experiment with your own strategy.
Linkedin Free Job Slot Games
Chat with us if you want to start posting jobs on LinkedIn for free!